Whatchamacallit is a word you use when you forget the name of something. In today’s world, there is no limit to the number of forgettable things you are expected to remember.

That’s what Hershey’s Whatchamacallit has going for it. It’s unforgettable because of its name.

Whatchamacallit creates a Jeopardy-style game show where contestants compete to remember forgettable things. The show is only viewable on a forgettable medium — gas station television — and is hosted by a forgettable celebrity — actor Jon Lovitz.