0:00

TIKTOK FILTER

Landing on a particular rockstar steers to Hard Rock Cafes that feature related memorabilia.

0:00

MERCH

We will be leveraging our Rock and Roll See N' Say idea into an entire line of physical Hard Rock Toys, bringing the Hard Rock experience home to Generation Alpha.

ROCK & ROLL

SEE 'N SAY

Now sold as an actual toy.

TICKLE ME ELTON

Don’t go breaking his parts.

TEENAGE MUTANT ART GARFUNKEL

Like a bridge over toxic ooze.

MICHAEL MCDONALGOTCHI

What a Fool Believes? That you can go 24 hours without checking on him.

FRAMPTON COMES ALIVE

SPEAK & SPELL

Can you spell like we do?

Tommy Legg | Art Director

The Hard Rock Cafe is not just a chain restaurant — it’s a mission to keep Rock music relevant for future generations. So we recreated the classic learning toy as a digital plaything to teach Gen Z about Rock.

DYNAMIC OUT-OF-HOME

TIKTOK FILTER

MICROSITE

Have you ever wanted two straight minutes of isolated vocals from Rock luminaries? If so, you’re in luck.