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TIKTOK FILTER

Landing on a particular rockstar steers to Hard Rock Cafes that feature related memorabilia.

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MERCH

We will be leveraging our Rock and Roll See N' Say idea into an entire line of physical Hard Rock Toys, bringing the Hard Rock experience home to Generation Alpha.

ROCK & ROLL

SEE 'N SAY

Now sold as an actual toy

TICKLE ME ELTON

Fun for kids, but don’t go breaking his parts.

FRAMPTON COMES ALIVE

SPEAK & SPELL

Musical talk box and educational tool. Can you spell like we do?

MICHAEL MCDONAGOTCHI

Now you can raise your own digital pet Doobie Brother.

Tommy Legg | Art Director

The Hard Rock Cafe is not just a chain restaurant — it’s a mission to keep Rock music relevant for future generations. So we recreated the classic learning toy as a digital plaything to teach Gen Z about Rock.

DYNAMIC OUT-OF-HOME

TIKTOK FILTER

MICROSITE

Have you ever wanted two straight minutes of isolated vocals from Rock luminaries? If so, you’re in luck.