Launch of a new campaign for Axe body spray that centers around self-identity through scent exploration. “Flex your fresh.”
Adding additional notches to the AXE spray can to allow users to expand their options from 11 original scents to thousands of their own.
In-store experience for select locations that allows users to try out combos, and unlock their own unique scent.
Fragrance kit tailored to each user’s unique scent selection.
Tommy Legg, Grace Hudson
Neha Embar, Miles Hanson